What’s the future? The future of business more precisely. A topic discussed in the new book from Brian Solis of Altimeter.
Personally I have been giving a great deal of thought to this in terms of the language school industry. So much of what happens tends to be rooted in traditional models, most probably created by Generation X thinking, but meant to appeal to Generation Y tastes.
By clicking on the image below you can read a little more about Brian’s views and I was particularly interested by the notion of Generation C – digitally engaged people not grouped so much by age, but instead more by attitude and lifestyle.
The whole idea of a user experience, the power of connectivity and the strength of social media all rang bells. What about you – what generation are you and what do you think the future holds?









