Check back regularly to see any new developments and click on the picture below to listen to a song in English. Some see it as optimistic and others as pessimistic – doesn’t that sum people up quite well?
…but they will never forget how you made them feel.
What you say is important, but don’t underestimate how you say it as well.
It doesn’t matter if you know your subject inside out and can quote every fact and figure. If the goal is to engage people, provide them with knowledge and ensure they remember it, then simply telling them is insufficient. In fact, even if you are not providing key data and only speaking to them in quite broad terms, it is still not enough to just talk.
You have to think about your audience, think about your topic and then think about your delivery. If the message is sombre or sad, then adjust your voice and mannerisms accordingly, if the message is upbeat and happy, then raise your game to match the theme with your enthusiasm and passion.
Consider what you want to provide your audience with and what you want them to take away from the presentation or speech. That doesn’t just mean raw data – how do you want them to feel?
Click on the image below to watch someone speaking with passion. Did you smile?
If what you do makes people feel positive and happy, does that not have a value in itself? Of course, if one of the effects of this is that people then buy your product or service, then that is probably even better.
It can be the little things that count, things that might not be essential, but just make life a tiny bit better.
Click on the image below to watch a video that went viral. It has been viewed around 47 million times (roughly the population of Spain).